Leading convention centers in the Asian region have joined forces to establish the Asia Venue Alliance (AVA), a revolutionary collaboration committed to enhancing event hosting standards and elevating seamless Business Events (BE) experiences. The founding members, including the Ariyana Convention Centre Danang from Vietnam, Bali Nusa Dua Convention Centre from Indonesia, International Convention Centre Tainan from Taiwan, Borneo Convention Centre Kuching from Sarawak, Malaysia, and Setia SPICE Convention Centre from Malaysia, officially signed a Memorandum of Cooperation (MoC) during BE Penang on December 7, 2023.